Flyers are more like big business cards or postcards than leaflets. Straight to the point, make it clear and simple and don’t over complicate.
Why not add extra wow by creating a shaped flyer as a door hanger or car mirror hanger, have a heart shaped flyer or even a round one. We’ve done coffee cups, houses, cars, and even a tooth shaped one! Our favourite is a pop out flyer where you have a business card shaped perforation within the card that the recipient can push out and keep.